Mastering Understated Luxury: How to Achieve the Old Money Look
In recent years, the allure of "Old Money" style has captured the imagination of fashion enthusiasts, social media influencers, and celebrities alike. This aesthetic, rooted in heritage, sophistication, and understated luxury, harks back to the wardrobe choices of old aristocratic families and affluent dynasties. The essence of the Old Money look is one that whispers wealth rather than shouts it, focusing on timeless elegance over fleeting trends. Old Money is often seen as the vintage-inspired counterpart to Minimalist Fashion, embracing understated luxury and timeless elegance. In this blog post, we'll explore what defines Old Money style and how you can style it in your own wardrobe.
What Is Old Money Style?
Old Money style is characterized by an emphasis on quality, craftsmanship, and subtlety. Rather than loud logos or flashy displays of wealth, this aesthetic prioritizes pieces that are classic, functional, and impeccably made. It takes inspiration from generations of style: think polo matches in the Hamptons, yacht clubs on the Riviera, and grand estates that have been passed down through centuries. There’s a refined, often preppy, and Euro-centric air to this style, which is steeped in tradition. For a more in-depth look at how to master this timeless and sophisticated aesthetic, for additional inspiration check out this Old Money Aesthetic style guide .
Key Elements of Old Money Style:
- Neutral Color Palette: Soft neutrals such as beige, navy, cream, white, and gray dominate the Old Money wardrobe. These hues are versatile, sophisticated, and work well together to create a timeless look.
- Tailored Silhouettes: Old Money style gravitates toward expertly tailored garments. Sharp blazers, fitted trousers, A-line skirts, and crisp button-down shirts are wardrobe staples that emphasize a polished appearance.
- Luxurious Materials: Cashmere sweaters, silk blouses, and wool coats are key in achieving the Old Money aesthetic. The focus is on high-quality, natural fabrics that stand the test of time.
- Understated Accessories: The accessories in this style are elegant but never over-the-top. Think leather handbags, discreet pearl earrings, and classic timepieces. Jewelry is often minimalist, with the occasional vintage family heirloom.
- Heritage Brands: Old Money fashion leans heavily on legacy brands with a history of impeccable craftsmanship. Brands like Ralph Lauren, Hermès, Chanel, and Burberry are often favored, but it’s their timeless designs, not their logos, that stand out.
How to Style Old Money Fashion
1. Build a Classic Foundation
2. Focus on Quality Over Quantity
3. Embrace Neutral Tones
4. Master the Art of Layering
5. Understated Accessories
6. Timeless Hair and Makeup
Outfit Ideas for an Old Money Wardrobe
1. Casual Day Look:
- Navy cashmere sweater
- Beige tailored trousers
- Brown leather loafers
- Silk scarf and a structured handbag
- Pearl stud earrings and a simple wristwatch
2. Weekend at the Club:
- Crisp white polo shirt
- High-waisted beige trousers
- Navy blazer with gold buttons
- Boat shoes or loafers
- A small leather crossbody bag
3. Evening Soiree:
- Black silk dress
- Camel-colored trench coat
- Leather pumps in a neutral shade
- Gold cuff bracelet and a vintage-inspired clutch
Final Thoughts
The Old Money style is more than just an aesthetic—it’s a mindset that values timeless elegance, discretion, and impeccable quality. It draws from heritage and tradition while maintaining relevance in the modern world. By investing in classic pieces, focusing on subtle sophistication, and avoiding the urge to follow fleeting trends, you can channel the enduring appeal of Old Money style into your wardrobe. As we explore heritage and traditional styles, be sure to check out our guide to tweed fashion for more on timeless, sophisticated fabrics that complement the Old Money aesthetic.
What are your favorite Old Money staples or go-to looks? Let me know in the comments!